Entrepreneurs and Social Responsibilities

Jammu Kashmir Flood Relief

“When I see my kids, I feel like killing myself,” she cries. “I tell them God will send someone very kind, and I send them to sleep. In the morning they ask again for food, and I say again that God will send someone.”

The tragic flood waters took away her husband, and she is now left alone with her three children. She has to stand with died hopes in a throng of broken people standing for hours watching the sky and hoping that one of the helicopters would drop an aid to her hands. But still she stands, bare-footed, in high rising precarious water which has taken away their family, peace, everything.

She is not only the one who is left with a slim chance of hope, but there are thousands of grieving families still marooned. Some have a family but have to see their children dying of hunger, some have even buried their children. Others have lost their mothers, fathers, and to them, the world no longer seems a place to live. After the severe rains that triggered floods and claimed over 300 lives in the state, people of Jammu and Kashmir crave to get a respite. The network towers have fallen down and situation worsens as the people stranded are not able to contact their family members and loved ones.

The people of Kashmir are left with nothing but anger, frustration and tears of losing everything. The heart-rending flood waters seem to have snatched away all happiness from their lives and has filled it with a flood of despair. As flood waters washed away all belongings of flood-affected people of Jammu and Kashmir, the government has intervened to ensure food availability to them. However, still a large number of people are deserted and several others are stuck with the threat of a rampant malady that appears to be knocking their lives.

Amid fears of an epidemic breaking out due to the catastrophe, government has managed to send 80 teams of doctors and till now they have treated around 53,082 patients. Still, a large portion of people are left unhealed, waning to get medicines and cure.

Natural calamities and disasters are inevitable. Tomorrow the same could happen to us, won’t you need help? Would you be able to see your loved ones dreaded with tears of an epidemic? As a human, we need to know the value of our life, and life of our loved ones. If we won’t help them today, would we be able to face ourselves in the same condition? Even a small donation from each one of us has a potential to save a life. We can support our brothers and sisters of J&K by donating not only money but also cloths, grocery, food packets, medicines etc.

There are various organizations and companies that are trying to collect the donations for J&K flood relief and dispatching to the people. SEWA INTERNATIONAL USA, Help Age India and INDIEGOGO are only a few of them. American business tycoon and philanthropist Bill Gates, co-chair of the Bill and Melinda Gates Foundation announced an emergency relief fund of USD 700,000 for the flood victims. We at Mera Medicare are also encouraging donors to order the medicines online from our website for people in Jammu and Kashmir and promising to share 50% of the medicines` cost. Mera Medicare is also working with some insurance companies and e-commerce retailers in India to supply medicines worth 500,000 Rs. Trucks full of grocery items, cloths and medicines are expected to leave from New Delhi on 22 September.

Every day hundreds of trucks with relief materials are leaving for Jammu and Kashmir and saving lives. Your donations will also be sent to J&K through those trucks and used to save our brothers and sisters. Spare a minute. Order medicines for a better cause. Not for sake of us, but for them!!

We entrepreneurs and professionals need to come together and put our best efforts to support our community. No matter how successful we become in our professional lives, no matter how much money we make in our ventures but if we don`t use that success and money for rescue of our people then these are of no use.


P.S.: We’ve been trying our best to help the flood-affected people and are still struggling to do the best. If we join hands together, I’m sure we can stand proudly to have saved a couple of lives.


Mera Medicare is an online platform that enables patients to purchase medicines online and cost-effectively. It`s currently operational in Delhi-NCR.

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